Are Workshops Worth It?

Let's clarify a crucial point – language holds significant importance in this industry, and we're not just talking about a "seminar." Seminars sound dull and lack audience engagement. They often give the impression of a sales pitch. The key to a successful workshop campaign lies in standing out and winning over prospects. Our events are workshops because they assure prospects that they will actively participate, taking notes, engaging, and, most importantly, scheduling appointments with you to earn their business.

Social Media VS Mailers

When planning your marketing workshop, explore two avenues for finding qualified prospects: social media leads (Facebook, Instagram, YouTube) and traditional mailing. Social media can connect you with prospects new to the area or those with privacy restrictions against traditional solicitations. However, be cautious as the competitive nature of social media marketing may hinder your access to the ideal audience. On the other hand, mailing provides valuable data on income and asset classes but may suffer from outdated prospect datasets.

Keep in mind...

Workshops offer a time-efficient way to reach a pre-qualified audience with both the need and resources to purchase your products or services. Consider workshops as part of your initial prospect appointment, providing a warm lead with a captive audience for 45-60 minutes. Contrary to common belief, workshops should not be sales events but rather educational forums laying the groundwork for future one-on-one opportunities.

Remember, this is classic marketing, not a one-time sales pitch. Building familiarity through consistent marketing efforts over an extended period is crucial. Share videos about yourself, discuss your motivations, and tell sincere stories, avoiding overwhelming prospects with retirement calculations.

Your presentation should incorporate three main elements: Ethos (your credibility and character), Pathos (an emotional bond with your audience through engaging stories), and Logos (a logical and rational argument about the services you provide).

Regardless of your preparation, there are intricacies to learn through trial and error. Results may take time, with appointments, follow-up meetings, and issued business occurring over several weeks to months. Timing plays a crucial role.

Understanding that no effort is perfect, stay the course for the best long-term results. Your responsibilities include preparing and scheduling quality event venues, engaging with prospects, delivering a compelling presentation, and, most importantly, securing appointments and earning business. As your marketing vendor, LeadShop handles essential marketing aspects effectively, saving you needed time for you to spend elsewhere.

These resources are available to agents and advisors complementary of LeadShop. For questions, contact [email protected]